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Consumer Electronics in Mexico

Published Aug 08, 2025
Length 87 Pages
SKU # EP20320799

Description

In 2025, consumer electronics in Mexico saw moderate retail volume growth, marked by significant increases in smartphones, televisions, tablets, laptops, wireless speakers, and wireless headphones. Despite economic challenges, the industry demonstrated resilience. Mexican consumers are increasingly dissatisfied with basic devices, favouring electronics that multitask, offer superior image quality, and integrate seamlessly into their digital lifestyles, thus driving demand for more advanced funct...

Euromonitor International's Consumer Electronics in Mexico report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

87 Pages
Consumer Electronics in Mexico
Euromonitor International
August 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN MEXICO
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Laptops and tablets lead growth as consumers look for portability without loss of performance
Preference for eco-efficient and multifunctional printers
Younger people, including content creators and gamers, drive growth for high-performance devices
PROSPECTS AND OPPORTUNITIES
Slow and stable growth, with the older population set to be a major consumer base
Consumers will look for more power and the speed to multitask
Growth of hybrid education and digitalised school models
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 16 Sales of Computers by Category: Business Volume 2020-2025
Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030
IN-CAR ENTERTAINMENT IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales decline due to competition from built-in systems
Preference for using smartphones and tablets rather than in-car entertainment devices
Using workshops to upgrade used cars with in-car entertainment devices
PROSPECTS AND OPPORTUNITIES
Continued decline, but a move towards premium audio and AI speakers/surround sound
Personalised profiles to ensure user loyalty
Energy-efficient and sustainable systems likely to be considered
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hi-fi audio integrated into smart homes
Compact and aesthetic home audio systems favoured
Modular and buildable systems
PROSPECTS AND OPPORTUNITIES
Continued decline, and a move to more premium experiences
Energy efficiency and sustainability set to become increasingly important
Privacy and security concerns
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart TVs drive growth for televisions, while video players maintains its decline
Advanced display technology and immersive audio sought-after
Energy savings remain on-trend in home video
PROSPECTS AND OPPORTUNITIES
Rising sales and smart home integration, but security concerns will remain
AI and VR will be the next areas for development in televisions
Innovation likely in designs and materials
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2020-2025
Table 54 Sales of Home Video by Category: Value 2020-2025
Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Content creators ensure resilience despite many consumers using smartphones for pictures and video
AI, high resolution, and optical stabilisation drive growth in digital cameras
Segmentation by budget and product type
PROSPECTS AND OPPORTUNITIES
Digital camcorders set to decline, replaced by professional digital cameras
Growth of the premium and specialised market
Continued growth in sales via retail e-commerce anticipated
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
Table 67 Sales of Imaging Devices by Category: Value 2020-2025
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers drives growth as consumers seek portability within and outside the home
Affordable prices important in a price-sensitive market
Resistance to over-consumption impacts purchasing decisions
PROSPECTS AND OPPORTUNITIES
New needs among older consumers will continue to contribute to growth for e-readers and wireless speakers
E-readers will see formats more comparable to real books
AI and automatic adjustments in e-readers
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2020-2025
Table 78 Sales of Portable Players by Category: Value 2020-2025
Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
High penetration of smartphones as they are integrated into many aspects of daily life
Continued decrease for feature phones due to migration to smartphones
Growing 5G adoption and network expansion
PROSPECTS AND OPPORTUNITIES
Preference for smartphone models in the mid to high price range will drive growth
Competition from the refurbished market, which is on the rise
Proactive AI and mobile security to safeguard consumer data
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
Table 89 Sales of Mobile Phones by Category: Value 2020-2025
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthier lifestyles drive growth for wearable electronics in Mexico
Higher adoption of smartwatches than activity bands
Generic brands leverage low prices as some consumers favour function over brand name
PROSPECTS AND OPPORTUNITIES
Generative AI and personalisation likely to be important
Innovation and emerging wearable electronics
Long battery life will be sought by consumers
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Once elitist, noise cancellation technology (ANC) is now affordable
Comfort, portability and durability are important features
Affordable prices with premium features
PROSPECTS AND OPPORTUNITIES
Growth of the gaming market will contribute to growth for wireless headphones
Incorporation of new technologies to improve the user experience
Spatial audio-enhanced surround sound
CATEGORY DATA
Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

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