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Consumer Electronics in Egypt

Published Jul 31, 2025
Length 76 Pages
SKU # EP20287600

Description

Volume sales of consumer electronics in Egypt increased significantly in 2025.

Euromonitor International's Consumer Electronics in Egypt report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

76 Pages
Consumer Electronics in Egypt
Euromonitor International
July 2025
List Of Contents And Tables
CONSUMER ELECTRONICS IN EGYPT
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
IN-CAR ENTERTAINMENT IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
In-dash media players and in-car speakers continue to flourish, driven by used car sales
Symphony leads in-car entertainment thanks to its affordability
Appliances and electronics specialists lead sales of in-car entertainment
PROSPECTS AND OPPORTUNITIES
Growing demand for used cars expected to boost sales of in-car entertainment
AI-integrated in-dash media players offer potential for innovation over forecast period
Solid demand for used cars will continue to benefit in-car entertainment
CATEGORY DATA
Table 12 Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 13 Sales of In-Car Entertainment by Category: Value 2020-2025
Table 14 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 15 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
Table 17 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
Table 18 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
Table 19 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
Table 20 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
Table 21 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
HOME AUDIO AND CINEMA IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales of home audio and cinema continue to shrink, except for home cinema and speaker systems
Samsung maintains its leadership in home audio and cinema in 2025
Appliances and electronics specialists remains key channel for sales of home audio and cinema
PROSPECTS AND OPPORTUNITIES
Home theatre and speaker systems will continue to expand as consumers seek better home audio experience
AI-driven sound optimisation and gaming integration set to shape the audio system innovation
Decline predicted for other home audio and cinema subcategories
CATEGORY DATA
Table 23 Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 24 Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 25 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 26 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
Table 28 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
Table 29 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
Table 30 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
Table 31 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
Table 32 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
Table 33 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030
HOME VIDEO IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales of TVs maintain growth, driven by greater number of households
Samsung continues to lead TVs in 2025
Appliances and electronics specialists is the leading distribution channel for TVs
PROSPECTS AND OPPORTUNITIES
Volume sales of TVs expected to maintain growth
Transparent and flexible screens by LG show direction of travel in home video
AI-Powered smart TVs will become available in Egypt in the near future
CATEGORY DATA
Table 34 Sales of Home Video by Category: Volume 2020-2025
Table 35 Sales of Home Video by Category: Value 2020-2025
Table 36 Sales of Home Video by Category: % Volume Growth 2020-2025
Table 37 Sales of Home Video by Category: % Value Growth 2020-2025
Table 38 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 39 NBO Company Shares of Home Video: % Volume 2021-2025
Table 40 LBN Brand Shares of Home Video: % Volume 2022-2025
Table 41 Distribution of Home Video by Channel: % Volume 2020-2025
Table 42 Forecast Sales of Home Video by Category: Volume 2025-2030
Table 43 Forecast Sales of Home Video by Category: Value 2025-2030
Table 44 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
Table 45 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
Table 46 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030
IMAGING DEVICES IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales of imaging devices are steadily recovering
Canon dominates the imaging devices arena in 2025, well ahead of closest rival Nikon
Appliances and electronics specialists remains the key channel for sales of imaging devices
PROSPECTS AND OPPORTUNITIES
Optimistic outlook for Egyptian economy and tourism set to boost sales in the years ahead
Smartphones set to continue replacing digital cameras
E-commerce expected to increase its share of imaging device sales
CATEGORY DATA
Table 47 Sales of Imaging Devices by Category: Volume 2020-2025
Table 48 Sales of Imaging Devices by Category: Value 2020-2025
Table 49 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 50 Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 51 NBO Company Shares of Imaging Devices: % Volume 2021-2025
Table 52 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
Table 53 Distribution of Imaging Devices by Channel: % Volume 2020-2025
Table 54 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
Table 55 Forecast Sales of Imaging Devices by Category: Value 2025-2030
Table 56 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
Table 57 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030
PORTABLE PLAYERS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers sees growth after easing of import restrictions
JBL continues to lead wireless speakers despite decline in share
Appliances and electronics specialists key to volume sales of wireless speakers
PROSPECTS AND OPPORTUNITIES
Sales of wireless speakers expected to grow, driven by evolving lifestyles and expanding population
Portable media players will face ongoing competition from smartphones
Robustness and AI processing are key consumer interests to shape the new models
CATEGORY DATA
Table 58 Sales of Portable Players by Category: Volume 2020-2025
Table 59 Sales of Portable Players by Category: Value 2020-2025
Table 60 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 61 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 62 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 63 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 64 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 65 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 66 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 67 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 68 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
MOBILE PHONES IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mobile phones sees strong recovery in 2025
Samsung continues to lead smartphones in 2025
Appliances and electronics specialists remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
Smartphones expected to see growth over the forecast period.
Egypt set to be a leading smartphone manufacturing hub in the Middle East
Generative AI is expected to shape the landscape in the years ahead
CATEGORY DATA
Table 69 Sales of Mobile Phones by Category: Volume 2020-2025
Table 70 Sales of Mobile Phones by Category: Value 2020-2025
Table 71 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 72 Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 73 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
Table 74 NBO Company Shares of Mobile Phones: % Volume 2021-2025
Table 75 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
Table 76 Distribution of Mobile Phones by Channel: % Volume 2020-2025
Table 77 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
Table 78 Forecast Sales of Mobile Phones by Category: Value 2025-2030
Table 79 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
Table 80 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
Table 81 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030
WEARABLE ELECTRONICS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smart wearables drive growth in wearable electronics in 2025
Xiaomi leads, while Oraimo sees dynamic growth
Appliances and electronics specialists remains key distribution channel for sales of wearable electronics
PROSPECTS AND OPPORTUNITIES
Smart wearables’ volume sales set to continue growing at a solid pace
Advanced health monitoring technologies will shape the category in the years ahead
E-commerce will support development of wearable electronics and emergence of affordable brands
CATEGORY DATA
Table 82 Sales of Wearable Electronics by Category: Volume 2020-2025
Table 83 Sales of Wearable Electronics by Category: Value 2020-2025
Table 84 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 85 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
Table 86 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
Table 87 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
Table 88 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
Table 89 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
Table 90 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
Table 91 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
Table 92 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030
WIRELESS HEADPHONES IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume sales of wireless headphones increase, driven by TWS earbuds
Oraimo leads wireless headphones in 2025, while Anker enjoys dynamic growth
Appliances and electronics specialists is key distribution channel for sales of wireless headphones
PROSPECTS AND OPPORTUNITIES
Volume sales of wireless headphones to continue growing
AI advancements will drive innovation in wireless headphones
E-commerce set to boost growth in headphones
CATEGORY DATA
Table 93 Sales of Wireless Headphones by Category: Volume 2020-2025
Table 94 Sales of Wireless Headphones by Category: Value 2020-2025
Table 95 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
Table 96 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
Table 98 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
Table 99 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
Table 100 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
Table 101 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
Table 102 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
Table 103 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030
COMPUTERS AND PERIPHERALS IN EGYPT
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resumption of imports increases sales and stabilises prices in 2025
HP leads computers and peripherals, but Asus gains ground
E-commerce is rapidly boosting sales of computers and peripherals
PROSPECTS AND OPPORTUNITIES
Positive outlook for Egyptian economy bodes well for computers and peripherals
AI-powered software and hardware integration set to define direction of laptops
Desktops set to see ongoing customisation
CATEGORY DATA
Table 104 Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 105 Sales of Computers and Peripherals by Category: Value 2020-2025
Table 106 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 107 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 108 Sales of Computers by Category: Business Volume 2020-2025
Table 109 Sales of Computers by Category: Business Value MSP 2020-2025
Table 110 Sales of Computers by Category: Business Volume Growth 2020-2025
Table 111 Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 112 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
Table 113 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
Table 114 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
Table 115 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
Table 116 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
Table 117 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
Table 118 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
Table 119 Forecast Sales of Computers by Category: Business Volume 2025-2030
Table 120 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
Table 121 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
Table 122 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

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