Competitor Strategies in Consumer Health

Consumer Health companies face unchartered waters due to hugely disruptive global trade environment. This follows a period of positive, if not always smooth, performance. The long-term trends of moving away from treatment to prevention has ensured gradual, broad-based increase of sales over the period of 2019 to 2024. In 2025, industry’s top leaders are focused on the search for efficiencies, be it by divesting their worst-performing brands or leveraging newly emerging technologies.

Euromonitor International’s Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.