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Coffee in Denmark

Publisher Euromonitor International
Published Dec 08, 2025
Length 22 Pages
SKU # EP20676817

Description

Overall, coffee in Denmark is projected to see flat growth in retail current value sales over 2025. Although overall retail volume sales are on a downward trajectory, increasing global coffee prices are keeping retail current value sales from falling. Coffee’s retail volume sales are projected to drop at a slightly faster rate than in 2023 and 2024 as consumers cut consumption partly due to increased pricing. In addition, coffee drinking is less frequent among younger adult cohorts, such as Gene...

Euromonitor International's Coffee in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Coffee in Denmark
Euromonitor International
December 2025
List Of Contents And Tables
COFFEE IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising global coffee prices maintain retail value sales
INDUSTRY PERFORMANCE
Shift to higher-quality over volume consumption
Instant coffee suffers from internal and external competition
WHAT’S NEXT?
Higher-quality, lower volume consumption trend to continue
New launches to add dynamism to fresh ground coffee pods
Coffee players to pay more attention to sustainability
COMPETITIVE LANDSCAPE
Merrild Kaffe leads with a strong local and international offer
Salling Group invests in its private label offer
CHANNELS
Discounters lead with large, value for money assortments
Fast growth from a low base for e-commerce as the channel’s coffee offer expands
CATEGORY DATA
Table 1 Retail Sales of Coffee by Category: Volume 2020-2025
Table 2 Retail Sales of Coffee by Category: Value 2020-2025
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2020-2025
Table 6 NBO Company Shares of Coffee: % Retail Value 2021-2025
Table 7 LBN Brand Shares of Coffee: % Retail Value 2022-2025
Table 8 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
Table 9 Forecast Retail Sales of Coffee by Category: Value 2025-2030
Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN DENMARK
EXECUTIVE SUMMARY
Hot drinks lose appeal among younger generations
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand driven by premium and convenience attributes
Economising, environmental concerns and a preference for alternatives hit on-trade demand for hot drinks
Push-pull effect of health and wellness in hot drinks
WHAT’S NEXT?
Growing competition from soft drinks
Premiumisation over volume in hot drinks
Pricing to influence coffee consumption
COMPETITIVE LANDSCAPE
Merrild Kaffe leverages its strength in coffee to lead the industry
Urtekram’s offer fits with the health and wellness trend to see fast growth
CHANNELS
Discounters benefit from wide and price-conscious hot drinks offers
Economic conditions and channel stabilisation slow foodservice volume sales growth
MARKET DATA
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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