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Cider/Perry in Kenya

Publisher Euromonitor International
Published Jun 30, 2025
Length 20 Pages
SKU # EP20175044

Description

Though volume sales were still low for cider/perry compared with other alcoholic drinks, it registered positive volume growth in Kenya in 2024. The growth was supported by the expanding availability of cider/perry in both on-trade and off-trade channels. Urban millennials of under 40-years-of-age and young professionals are driving this trend, seeking alternatives to beer. Locally produced ciders, such as EABL’s Manyatta Cider and Kenyan Originals are incorporating flavours and branding that app...

Euromonitor International's Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Cider/Perry in Kenya
Euromonitor International
June 2025
List Of Contents And Tables
CIDER/PERRY IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urban millennials drive growith in cider/perry
EABL closing the gap with company leaders
On-trade accounts for just over half of volume sales
PROSPECTS AND OPPORTUNITIES
Local ciders increasingly popular
Imported premium ciders also poised for growth
Digital space and sustainability increasingly important
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2019-2024
Table 2 Sales of Cider/Perry: Total Value 2019-2024
Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age.
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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