Chocolate Confectionery in the Netherlands

Following the extreme retail price increases in chocolate confectionery in 2024, average unit prices in the Netherlands continued to climb in 2025. The rising wholesale price of cocoa on a global level pushed up raw material costs, which manufacturers passed on to consumers. Whilst these price hikes translated into robust value growth, consumers were turned off by higher prices resulting in lower consumption of chocolate confectionery. As a result, retail volume sales declined in 2025.

Euromonitor International's Chocolate Confectionery in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Chocolate Confectionery in the Netherlands
Euromonitor International
July 2025
List Of Contents And Tables
CHOCOLATE CONFECTIONERY IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price hikes impacted by rising wholesale cocoa prices
Masterfoods Veghel BV (Mars) maintains leading position
Supermarket distribution eroded as convenience stores gain share
PROSPECTS AND OPPORTUNITIES
Price growth will be modest compared to recent years
Technology will help to keep consumer prices under control
Cocoa prices will lead to new launches in chocolate confectionery
Summary 1 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 2 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 5 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SNACKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings