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Chocolate Confectionery in Malaysia

Publisher Euromonitor International
Published Jun 30, 2025
Length 21 Pages
SKU # EP20175029

Description

In 2025, the Malaysian chocolate confectionery market is undergoing a shift towards premiumisation, driven by both consumer preferences and economic pressures. Malaysians are increasingly drawn to smaller, more indulgent chocolate formats that offer a sense of luxury without the guilt of overconsumption. For example, Snickers’ fun size bars and similar miniaturised offerings have become popular, allowing consumers to enjoy chocolate in controlled portions. This trend aligns with growing health c...

Euromonitor International's Chocolate Confectionery in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Chocolate Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Chocolate Confectionery in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
CHOCOLATE CONFECTIONERY IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shrinkflation and premiumisation influencing chocolate confectionery
Local players take a bite out of the market as Western brands come under scrutiny
Convenience stores playing a key role in the growth of chocolate confectionery
PROSPECTS AND OPPORTUNITIES
Growth opportunities expected to rest in adding value
Digital tools expected to shape the market
Demand likely to focus on healthy and sustainable options
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 2 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 5 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SNACKS IN MALAYSIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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