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Chocolate Confectionery in Japan

Published Jun 27, 2025
Length 21 Pages
SKU # EP20156119

Description

Value sales of chocolate confectionery are set to increase in Japan in current terms in 2025. As global cocoa prices soar, the cost of chocolate products in Japan has also increased, prompting consumers to shift towards alternative sweet treats such as chocolate-coated biscuits. Despite a decline in volume sales during 2024 and 2025, value sales have seen an upward trend due to higher unit prices. Within this changing market, tablets – which are relatively low-priced items with a high chocolate... Euromonitor International's Chocolate Confectionery in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Chocolate Confectionery market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

21 Pages
Chocolate Confectionery in Japan
Euromonitor International
June 2025
List Of Contents And Tables
CHOCOLATE CONFECTIONERY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising popularity of tablets
Meiji retains the lead
Extensive sales network from mass market to street stores
PROSPECTS AND OPPORTUNITIES
Steady demand for cocoa's health benefits
Rising expectations for alternative cocoa and alternative cocoa butter
High demand for chocolate as gifts continues
Summary 1 Other Chocolate Confectionery by Product Type: 2025
CATEGORY DATA
Table 1 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 2 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 5 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030
SNACKS IN JAPAN
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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