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Cafés/Bars in Morocco

Publisher Euromonitor International
Published Aug 18, 2025
Length 21 Pages
SKU # EP20344611

Description

In 2024, cafés/bars in Morocco recorded a slight decline in value sales, with the fall in sales driven by chained bar/pubs. Despite this, outlet numbers across the category grew, as cafés and bars remained a cornerstone of the national foodservice culture, driven by strong social dining habits and evolving urban lifestyles. With over 18,000 outlets nationwide, the category made a significant contribution to overall foodservice revenue.

Euromonitor International's Cafés/Bars in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bars/Pubs, Cafés, Chained Cafés/Bars, Independent Cafés/Bars, Juice/Smoothie Bars, Specialist Coffee and Tea Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cafés/Bars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Cafés/Bars in Morocco
Euromonitor International
August 2025
List Of Contents And Tables
CAFÉS/BARS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cafés/bars remain a central pillar of Morocco’s foodservice landscape in 2024
Atlas Hospitality Morocco Hotels and Starbucks lead cafés/bars in Morocco
Fulfilment reflects the growing demand for convenience and digital engagement
PROSPECTS AND OPPORTUNITIES
Steady growth is set to be driven by urban trends and evolving consumer preferences
Strong coffee culture and rising investment prospects will support international café expansion
Digital ordering will continue to gain traction in cafés/bars in Morocco
CATEGORY DATA
Table 1 Cafés/Bars by Category: Units/Outlets 2019-2024
Table 2 Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 3 Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 4 Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 5 Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 6 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
Table 7 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2020-2024
Table 8 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2021-2024
Table 9 Forecast Cafés/Bars by Category: Units/Outlets 2024-2029
Table 10 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2024-2029
Table 11 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2024-2029
Table 12 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2024-2029
Table 13 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2024-2029
Table 14 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2024-2029
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 19 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 20 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 22 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 23 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 24 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 25 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
SOURCES
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