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Butter and Spreads in New Zealand

Publisher Euromonitor International
Published Sep 01, 2025
Length 17 Pages
SKU # EP20387024

Description

Value sales of butter and spreads in New Zealand increased in 2025, largely driven by price inflation, while volume sales continued to decline. Although these products are considered household staples, they are not viewed as essential by many consumers and can be easily omitted from shopping baskets when prices rise. Additionally, growing health and wellness concerns are influencing purchasing decisions, with some consumers reducing their intake of fats and oils, such as butter, due to perceived...

Euromonitor International's Butter and Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Butter and Spreads in New Zealand
Euromonitor International
September 2025
List Of Contents And Tables
BUTTER AND SPREADS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price continues to drive value growth as consumption of butter and spreads declines
Private labels benefit from lower price points amidst high inflation
Supermarkets remains the leading distribution channel for butter and spreads
PROSPECTS AND OPPORTUNITIES
Steady growth is expected as inflation eases and spending stabilises
Health concerns will remain a significant challenge for growth across the forecast period
The versatility of butter could drive growth as consumers seek cost-effective products
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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