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Butter and Spreads in New Zealand

Publisher Euromonitor International
Published Sep 26, 2023
Length 19 Pages
SKU # EP18214959

Description

Butter and Spreads in New Zealand


As New Zealanders’ dairy spread of choice, butter continues to dominate, and is set to reach value sales of over NZD250 million in 2023, whereas margarine is lagging far behind, expected to reach NZD33 million. This discrepancy shows a clear preference amongst consumers for the more “natural” product. While margarine is positioned as a healthier alternative than butter in terms of maintaining heart health, it is more processed than butter, and contains more ingredients that consumers may be wary...

Euromonitor International's Butter and Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

19 Pages
Butter and Spreads in New Zealand
Euromonitor International
September 2023
List Of Contents And Tables
BUTTER AND SPREADS IN NEW ZEALAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Margarine shows steady growth, but is still dwarfed by butter
Return to dining out boosts foodservice sales of butter and spreads
Supermarket private label butter leads as consumers compromise for cooking
PROSPECTS AND OPPORTUNITIES
Sustainability concerns and their impact on consumer choice
The Warehouse is attempting to make an impact in butter and spreads
Opportunity for private label to grow in margarine and spreads
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2018-2023
Table 2 Sales of Butter and Spreads by Category: Value 2018-2023
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Butter and Spreads: % Value 2019-2023
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
Table 7 Distribution of Butter and Spreads by Format: % Value 2018-2023
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
Table 16 Penetration of Private Label by Category: % Value 2018-2023
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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