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Butter and Spreads in Morocco

Publisher Euromonitor International
Published Oct 01, 2025
Length 17 Pages
SKU # EP20463793

Description

The market for butter and spreads in Morocco is expected to continue to expand in current value terms in 2025. Butter, which accounts for the bulk of sales, remains a beloved staple in Moroccan cuisine, deeply ingrained in the country's culinary traditions. Its use alongside staple foods like bread, jam, and honey continues to resonate with consumers, while the growing popularity of Western foods such as sandwiches, cakes, and cookies has further cemented its relevance.

Euromonitor International's Butter and Spreads in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Butter and Spreads in Morocco
Euromonitor International
October 2025
List Of Contents And Tables
BUTTER AND SPREADS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Butter drives growth as players diversify their offerings
Danone continues to lead sales
Modern channels gain ground
PROSPECTS AND OPPORTUNITIES
Positive outlook for butter and spreads
Margarine will continue to suffer from negative image
Broad availability of artisanal butter varieties will hinder sales
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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