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Butter and Spreads in Malaysia

Publisher Euromonitor International
Published Aug 25, 2025
Length 17 Pages
SKU # EP20363834

Description

In 2025, retail value sales of butter and spreads in Malaysia declined by 4% to total MYR361 million. This downturn was largely due to consumers' increasingly hectic work lives, which left them with limited time to prepare meals at home, consequently reducing their need for butter and spreads. As a result, many of them only baked at home during festive seasons, purchasing these products as needed without maintaining a steady stock. In addition, rising prices and inflation eroded the appeal of bu...

Euromonitor International's Butter and Spreads in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Butter and Spreads in Malaysia
Euromonitor International
August 2025
List Of Contents And Tables
BUTTER AND SPREADS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Busy lifestyles and foodservice competition hinder retail demand
Upfield strengthens leadership in consolidated competitive landscape
Convenience and competitive pricing support dominance of small local grocers
PROSPECTS AND OPPORTUNITIES
Further challenges for retail demand over the forecast period
Health and wellness trend to increasingly influence new product development
Players’ strategies to expand presence and manage costs
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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