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Butter and Spreads in Italy

Publisher Euromonitor International
Published Aug 11, 2025
Length 20 Pages
SKU # EP20320943

Description

Retail value sales of butter and spreads in Italy increased by 1% in current terms in 2025, reaching EUR629 million. This growth marked a slight rebound from the decline seen in 2024, which was primarily due to falling unit prices. In 2025, there was a cultural and gastronomic shift among Italian consumers, with a notable trend of Italians rediscovering the culinary value of butter and recognising it as an essential and irreplaceable ingredient in a wide array of traditional dishes. This renewed...

Euromonitor International's Butter and Spreads in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Butter and Spreads in Italy
Euromonitor International
August 2025
List Of Contents And Tables
BUTTER AND SPREADS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Butter remains most popular due to its natural profile
Coop Italia leads, but faces competition from other private label providers and Vallè
Only minor movements in distribution shares in 2025
PROSPECTS AND OPPORTUNITIES
An increasing consumer preference for natural, minimally processed, and sustainable products
A move towards organic and salted variants in butter
New production technologies likely to impact both margarine and spreads, and butter
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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