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Butter and Spreads in Guatemala

Publisher Euromonitor International
Published Aug 19, 2025
Length 16 Pages
SKU # EP20344602

Description

Price sensitivity continues to influence consumer choices in butter and spreads, with lower-income households favouring margarine or cooking fats over butter. While higher-income consumers, often with greater access to health education, are increasingly drawn to butter for its perceived natural qualities and taste, budget-conscious shoppers tend to select the most affordable option available. Confusion between butter and margarine persists, with limited consumer understanding of their difference...

Euromonitor International's Butter and Spreads in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Butter and Spreads in Guatemala
Euromonitor International
August 2025
List Of Contents And Tables
BUTTER AND SPREADS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price sensitivity drives demand for affordable margarine and cooking fats
Leading brands expand product variety and strengthen market presence
Small local grocers remain the primary distribution channel
PROSPECTS AND OPPORTUNITIES
Flavour and format innovation set to stimulate category growth
Health-focused products like ghee hold niche expansion potential
Price-driven demand to coexist with premium product interest
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2020-2025
Table 2 Sales of Butter and Spreads by Category: Value 2020-2025
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Butter and Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2022-2025
Table 7 Distribution of Butter and Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN GUATEMALA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 16 Penetration of Private Label by Category: % Value 2020-2025
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
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