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Bridging Asia’s Unmet Packaged Food Potential

Publisher Euromonitor International
Published Jul 22, 2025
Length 39 Pages
SKU # EP20240797

Description

Asia Pacific is projected to have 237 million tonnes of unmet retail packaged food potential. 60% of this comes from staple foods as Asian consumers gradually trade up for better quality food essentials promising safety and hygiene. Consumers are also seeking value-added product attributes that are both convenient and experiential. Offering product variety across more cuisines and formats could open new opportunities, while stagnant growth could be reversed by embracing more competition.

Euromonitor International's Bridging Asia’s Unmet Packaged Food Potential global briefing offers an insight into to the size and shape of the Fresh Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving fresh food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Executive summary
Introduction
Leveraging soft drivers
Offering variety aligned to lifestyle trends
Embracing competition and driving product availability
Conclusion

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