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Breakfast Cereals in Vietnam

Publisher Euromonitor International
Published Dec 18, 2025
Length 23 Pages
SKU # EP20676984

Description

Breakfast cereals in Vietnam recorded rising value and volume sales in 2025, but from a relatively low base compared with other staple foods. Uptake is being driven by urban consumers seeking convenient options that still fit with healthier eating, as western-style routines become more familiar. Hot cereals led growth, with oat-based products benefiting from strong health associations and growing cross-category visibility that is increasing ingredient familiarity. Over the forecast period, sales...

Euromonitor International's Breakfast Cereals in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in Vietnam
Euromonitor International
December 2025
List Of Contents And Tables
BREAKFAST CEREALS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urban health routines lift breakfast cereals
INDUSTRY PERFORMANCE
Demand expands from low base and cross-category interest
Healthy perception of oats supports growth in hot cereals
WHAT’S NEXT?
Rising health awareness to push growth in breakfast cereals
Muesli and granola benefits from health positioning of nuts
Imported products intensify competition
COMPETITIVE LANDSCAPE
Global companies lead thanks to long-standing history and global brand reputation
Iconic status of Kellog’s brand ensures robust rises for Kellanova
CHANNELS
Supermarkets leads distribution through convenience, broad array and access to imported products
E-commerce under heightened government scrutiny, but still posts rapid growth in 2025
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
WHAT’S NEXT?
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
COMPETITIVE LANDSCAPE
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
CHANNELS
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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