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Breakfast Cereals in the United Arab Emirates

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20639268

Description

In the United Arab Emirates, breakfast cereals is seeing flat retail volume sales in 2025, with only marginal value growth, as health-conscious consumers shift from traditional RTE products towards hot cereals, muesli and granola featuring wholegrains, high fibre and lower sugar. Ongoing scrutiny of sugar and additives is eroding demand for conventional flakes and children’s cereals, prompting brand owners to focus on reformulation, functional benefits and fortification with fibre, protein, vita...

Euromonitor International's Breakfast Cereals in United Arab Emirates report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in the United Arab Emirates
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-driven polarisation and functional demand shape modest category performance
INDUSTRY PERFORMANCE
Low growth hampered by health trends
RTE cereals continue to fall
WHAT’S NEXT?
Breakfast cereals faces both growth and challenges in the UAE
Hot cereals to remain key driver
Sustainability as focus of packaging innovation
COMPETITIVE LANDSCAPE
Kellog remains leader of overall breakfast cereals
Fortification may encourage uptake
CHANNELS
Hypermarkets continues to lead distribution thanks to wide assortment and frequent promotions
E-commerce posts fastest expansion among channels in 2025
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Essential demand, health-led innovation and channel diversification underpin positive outlook
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from essential nature of products
Health and wellness trends impact competitive dynamics
Private label expands amid rising price sensitivity
WHAT’S NEXT?
Further growth forecast for staple foods in the UAE
Innovation in line with prevailing health and sustainability concerns
Hypermarkets will remain preferred channel despite persistent expansion for e-commerce
COMPETITIVE LANDSCAPE
Baked goods dominated by artisanal brands
Players focus on building consumer trust
CHANNELS
Hypermarkets dominates distribution in 2025
Foodservice continues to benefit from tourism
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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