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Breakfast Cereals in Ukraine

Publisher Euromonitor International
Published Nov 26, 2025
Length 21 Pages
SKU # EP20639223

Description

Inflation was the main driver behind the dynamic value sales of breakfast cereals in 2025. Added to this, premiumisation is supporting value sales, with consumers attracted to healthier propositions. Brands are aligning themselves with sports and fitness brands and social causes to promote a healthy and active lifestyle.

Euromonitor International's Breakfast Cereals in Ukraine report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in Ukraine
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest volume growth for breakfast cereals despite high inflation
INDUSTRY PERFORMANCE
Breakfast cereals taps into health and convenience trends
Muesli and granola enjoys growth from targeting younger generations
WHAT’S NEXT?
Continued transition from traditional cereals to ready-to-eat formats
Brands focus on healthy lifestyles to stay relevant
COMPETITIVE LANDSCAPE
Nestlé-Ukraine leads with key brands Nesquik and Fitness
Consumers are warming to affordable premium brands
CHANNELS
Supermarkets is the dominant channel
Variety stores are making their mark
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN UKRAINE
EXECUTIVE SUMMARY
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
WHAT’S NEXT?
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
COMPETITIVE LANDSCAPE
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
CHANNELS
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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