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Breakfast Cereals in Turkey

Publisher Euromonitor International
Published Nov 26, 2025
Length 21 Pages
SKU # EP20639217

Description

Breakfast cereal consumption picked up in 2025, driven by affordable private label options and the rising appeal of muesli and granola. Healthier living is shaping consumer preferences, although flavour and taste still remains important.

Euromonitor International's Breakfast Cereals in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in Turkey
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable options and health appeal drives volume growth
INDUSTRY PERFORMANCE
Private label development propels category growth
Granola and muesli witness growth as consumers adopt healthier diets
WHAT’S NEXT?
Specialist offerings will address changing dietary preferences
Players will respond to healthier everyday diets
Product development to focus on nutritional and flavour combinations
COMPETITIVE LANDSCAPE
Multinational Nestlé leads in breakfast cereals
FFT Gida San ve Tic enjoys dynamism with its healthy and natural cereals
CHANNELS
Expansion and modernisation supports the supermarket channel
Convenience and digital literacy drive retail e-commerce sales
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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