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Breakfast Cereals in Tunisia

Publisher Euromonitor International
Published Jan 21, 2026
Length 19 Pages
SKU # EP20807530

Description

Children’s breakfast cereals continued to account for most value sales, though muesli and granola registered highest value growth, due to its healthier positioning. Nestlé’s Moulin d’Or continued to dominate, though the competitive landscape is becoming more fragmented, and local brands have a sizeable foothold.

Euromonitor International's Breakfast Cereals in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Breakfast Cereals in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
BREAKFAST CEREALS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Competitive landscape becoming more fragmented
INDUSTRY PERFORMANCE
Positive performance in 2025
Muesli and granola gains most value share
WHAT’S NEXT?
Rosy outlook over forecast period
Local pressure to offer healthier breakfast cereals
Rising concern in terms of sustainability
COMPETITIVE LANDSCAPE
Nestlé still dominates, though loses value share
Générale Produits Snacks gains most value share
CHANNELS
Small local grocers continue to dominate
Hypermarkets gain most value share
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN TUNISIA
EXECUTIVE SUMMARY
Old reliables continue to be popular
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest volume growth as inflations slow
Rising health consciousness has growing influence
Less mature segments register higher value growth
WHAT’S NEXT?
Further growth over forecast period
Innovation way to stand out from crowd
Growing demand for healthier options
COMPETITIVE LANDSCAPE
ManarThon SA benefits from attractive prices and wide distribution
Competitive landscape increasingly fragmented
CHANNELS
Small local grocers continue to dominate
Discounters gain most value share
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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