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Breakfast Cereals in Switzerland

Publisher Euromonitor International
Published Nov 13, 2025
Length 23 Pages
SKU # EP20589600

Description

In 2025, breakfast cereals in Switzerland recorded value growth, primarily due rising prices associated with increased production and raw material costs. Despite a decline in traditional breakfast habits, demand for cereals remained strong, largely driven by the popularity of healthier options that offer functional benefits. In response to this trend, manufacturers developed convenient and nutritious formats that emphasise health, functionality, and ease of preparation.

Euromonitor International's Breakfast Cereals in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in Switzerland
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and convenience drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
Breakfast cereals in Switzerland record value growth despite shifting consumption habits
Muesli and granola record strong growth, driven by health and convenience trends
WHAT’S NEXT?
Breakfast cereals is set to grow over the forecast period amid health trends and lifestyle shifts
Muesli and granola will drive growth as health and wellness is expected to grow in importance
Sustainability is expected to become a key priority for breakfast cereal manufacturers
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG retains its leadership in breakfast cereals while Ovomaltine gains share
Weetabix Ltd leads growth in 2025 with a health-focused positioning
CHANNELS
Supermarkets strengthen its dominance in breakfast cereals distribution in 2025
Retail e-commerce gains ground through offering a wide selection and heightened convenience
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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