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Breakfast Cereals in Sweden

Publisher Euromonitor International
Published Nov 26, 2025
Length 20 Pages
SKU # EP20639231

Description

Breakfast cereals in Sweden faces maturity with limited volume sales over 2025. However, the combination of convenience, health benefits, and innovation is sustaining value growth. Consumption occasions are broadening to include snacking whilst muesli and granola benefits from a shift towards healthier options.

Euromonitor International's Breakfast Cereals in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Sweden
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value growth picks up as players attract consumers with healthier and more convenient cereals
INDUSTRY PERFORMANCE
Players raise the health profile of breakfast cereals
Muesli and granola outperform other categories
WHAT’S NEXT?
Limited growth expected in value terms
Better for you products will tempt a captive audience
Grocery retailers to invest in more sophisticated lines
COMPETITIVE LANDSCAPE
Lantmännen Cerealia AB capitalises on its strong heritage in Swedish market
Lidl Sverige KB provides high-quality Swedish foods at attractive prices
CHANNELS
Central location supports popularity of supermarket channel
Warehouse clubs grow sales from low base
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SWEDEN
EXECUTIVE SUMMARY
Brighter performance for staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Modest growth over 2025
Health and convenience to spearhead product development
Local product origin tempts Swedes
WHAT’S NEXT?
Premiumisation trend will support value growth
Health and wellness formulas to gain traction
Strategic efforts will step up a gear
COMPETITIVE LANDSCAPE
Retailers hold strong position with private label
Dynamic growth for plant-based player Nordic Green Food AB
CHANNELS
Supermarkets lead in the Swedish market
Costco expands in Sweden
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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