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Breakfast Cereals in Spain

Publisher Euromonitor International
Published Nov 12, 2025
Length 23 Pages
SKU # EP20589496

Description

Breakfast cereals in Spain is recording moderate value growth in 2025, supported by demand for healthier and value-added products such as muesli, granola and hot cereals, although overall volume sales remain stagnant. Rising tourism and immigration from Eastern Europe are contributing to consumption, while the growing popularity of oatmeal highlights the trend toward functional, natural products. Kellogg retains its leadership through brand strength and local production, though private label and...

Euromonitor International's Breakfast Cereals in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in Spain
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy and value-added products gain share
INDUSTRY PERFORMANCE
Health trends, tourism and product innovation shape performance of breakfast cereals in Spain
Health and versatility drive growth in hot cereals, muesli and granola
WHAT’S NEXT?
Maturity means stagnant volume growth for breakfast cereals
Functional innovation targets gut health and protein demand
Digital-first strategies help smaller players build brand loyalty
COMPETITIVE LANDSCAPE
Kellog leads amid intensifying competition from private label
La Newyorkina benefits from premium positioning in muesli and granola
CHANNELS
Supermarkets dominates distribution
Warehouse clubs leads growth, propelled by rise of Costco
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SPAIN
EXECUTIVE SUMMARY
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
WHAT’S NEXT?
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
COMPETITIVE LANDSCAPE
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
CHANNELS
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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