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Breakfast Cereals in Slovenia

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639367

Description

Breakfast cereals in Slovenia continue to benefit from their role as a convenient and versatile staple, appealing to both busy households and health-conscious consumers. Muesli and granola lead value growth, driven by demand for high-fibre, high-protein, and minimally processed options, while product innovation increasingly emphasises reduced sugar, wholegrains, and functional ingredients. Ethical and environmental awareness is also shaping offerings, with plant-based, gluten-free, and upcycled...

Euromonitor International's Breakfast Cereals in Slovenia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Slovenia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SLOVENIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals shows continued resilience, supported by nutritional innovation, versatility, and broad retail presence
INDUSTRY PERFORMANCE
Health-focused innovation drives growth
Muesli and granola leads growth
WHAT’S NEXT?
Versatility and central role in local diets will support steady growth
Health and wellness considerations will drive product innovation
Ethical awareness to fuel new offerings
COMPETITIVE LANDSCAPE
Nestlé doo maintains its leadership amid aggressive competition from private label
Sante exhibits strongest growth, albeit from low base
CHANNELS
Supermarkets remains leading channel
Non-grocery retail shows rapid expansion
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SLOVENIA
EXECUTIVE SUMMARY
Stable goods shows resilience despite consumer price consciousness
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods shows continued growth in 2025
Private label continues to gain ground
Shift towards local sourcing amid sustainability concerns
WHAT’S NEXT?
Premiumisation to drive gradual growth but consumers will remain price sensitive
Lifestyle trends will shape future strategies
Distribution channels will continue to evolve
COMPETITIVE LANDSCAPE
KRAS maintains leadership through heritage and innovation
Don Don leads growth through innovation, brand diversification, and regional expansion
CHANNELS
Supermarkets and hypermarkets face growing pressure from discounters
E-commerce continues to gain traction
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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