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Breakfast Cereals in Singapore

Publisher Euromonitor International
Published Nov 13, 2025
Length 24 Pages
SKU # EP20589485

Description

Breakfast cereals in Singapore is projected to see strong retail current value and moderate retail volume growth over 2025. This trend suggests that while consumers may not be purchasing breakfast cereal in much higher volumes, they are opting for higher-value products. This can be attributed to a growing preference for premium, indulgence or health-orientated, items, as well as the impact of inflation on retail selling prices. There is also a trend towards family over children’s breakfast cerea...

Euromonitor International's Breakfast Cereals in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Breakfast Cereals in Singapore
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals develops as a category in retail and foodservice spaces
INDUSTRY PERFORMANCE
Demographic trends inform sales development in breakfast cereals
Rising popularity of muesli and granola reflects a shift to healthier and more natural options
WHAT’S NEXT?
Muesli and granola to gain ground on children’s breakfast cereals
Wellness trends to drive innovation in breakfast cereals in the forecast period
Foodservice trends expand consumption occasions for muesli and granola
COMPETITIVE LANDSCAPE
Nestlé invests in its strong stable to lead the field
Alpen is perceived as a better for you alternative to sugary breakfast cereals
CHANNELS
Wide store presence, large product offer and pricing strategies maintain the appeal of supermarkets
E-commerce offers convenience and value for money deals to win over consumers
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Dried pasta and muesli and granola see the highest growth in retail value sales
Premiumisation and flavour profiles stimulate baked goods and instant noodles
Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
State support and new entries offer growth opportunities
New offerings to cater to an increasingly health-conscious consumer base
The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
PSC Corp leverages strength in tofu to lead staple foods
Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
Supermarkets develop through digitalisation, strategic partnerships and value propositions
Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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