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Breakfast Cereals in Serbia

Publisher Euromonitor International
Published Nov 25, 2025
Length 19 Pages
SKU # EP20639279

Description

Demand for breakfast cereals in Serbia is being impacted by busy urban lifestyles and demand for quick, convenient morning options. Traditional breakfasts are increasingly viewed as time-consuming, prompting consumers - particularly younger professionals and millennials - to choose ready-to-eat offerings. Muesli and granola is the fastest-growing category, thanks to its perception as nutritious, high-fibre, and lower-sugar option. Health trends are fuelling innovation, including plant-based, low...

Euromonitor International's Breakfast Cereals in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Breakfast Cereals in Serbia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heading
INDUSTRY PERFORMANCE
Convenience and health trends boost sales
Muesli and granola leads growth
WHAT’S NEXT?
Breakfast cereals will gain appeal amongst busy, urban consumers
Rising health concerns to fuel growth
Players to invest in affordable, visually appealing and practical packaging
COMPETITIVE LANDSCAPE
Fun & Fit maintains leadership
Vitalia Nikola leads growth through healthy focus
CHANNELS
Supermarket channel sees rising competition from discounters and convenience stores
E-commerce remains fastest growing channel
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SERBIA
EXECUTIVE SUMMARY
Busy lifestyles drive demand, but consumers remain price sensitive
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasingly busy lifestyles drive sales
Shift towards healthier offerings, especially in breakfast cereals
Consumers remain price sensitive
WHAT’S NEXT?
Fast-paced lifestyles to drive continued growth
Health and wellness trend will gain traction
Price sensitivity will continue to shape consumer behaviour
COMPETITIVE LANDSCAPE
Artisanal producers lead sales
Benlian leads growth having tapped into health and wellness trend
Private label solidifies its presence amid ongoing consumer price sensitivity
CHANNELS
Supermarkets strengthens lead as primary channel
E-commerce continues to see rapid growth
Discounters gain traction on back of heightened consumer price sensitivity
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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