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Breakfast Cereals in Saudi Arabia

Publisher Euromonitor International
Published Nov 13, 2025
Length 20 Pages
SKU # EP20589498

Description

Breakfast cereals remain a staple of the morning breakfast routines of Saudi families, thus ensuring a stable demand. Hot cereals remains the most popular option due to the healthy and filling nature of these products, as well as their versatility. Competition remains highly consolidated with Quaker, Kellanova and Nestlé dominating the field with popular and familiar brands, although private label is winning over price sensitive shoppers.

Euromonitor International's Breakfast Cereals in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Saudi Arabia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals remain a key feature of Saudi morning routines
INDUSTRY PERFORMANCE
Sales rise thanks to the convenience of breakfast cereals in busy morning routines
Hot cereals thriving thanks to new product development and their healthy image
WHAT’S NEXT?
Steady growth predicted for breakfast cereals fuelled by hot cereals and flakes
Health and wellness, simpler recipes and cleaner labels
Better planning should mean less waste
COMPETITIVE LANDSCAPE
Quaker leads with tried and tested oats
Kellanova sees strong growth with familiar and popular brand portfolio
CHANNELS
Supermarkets lead thanks to a broad offer and frequent promotions
E-commerce provides a convenient solution for reorders
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
WHAT’S NEXT?
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
CHANNELS
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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