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Breakfast Cereals in Romania

Publisher Euromonitor International
Published Nov 26, 2025
Length 20 Pages
SKU # EP20638953

Description

Breakfast cereals maintained solid value growth in 2025, although volume growth was minimal. Overall, consumption continued to be affected by the high cost of living in 2025, with breakfast cereals ranked low in terms of priority.

Euromonitor International's Breakfast Cereals in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Romania
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals are not yet deemed a staple for most households
INDUSTRY PERFORMANCE
Breakfast cereals are not an essential in most households
Hot cereals gain appeal, but sales are still limited
WHAT’S NEXT?
Consumption will remain skewed among higher income groups
Health concerns will drive sales of muesli and granola
International players are expected to gain traction
COMPETITIVE LANDSCAPE
Nestlé Romania SRL has built a dominant position in breakfast cereals
Pirifan Distribution gains share in hot cereals
CHANNELS
Modern retailers support growth of private label
Online grocery sales rise from a low base
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ROMANIA
EXECUTIVE SUMMARY
Consumption weakens amid high living costs
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price inflation impacts staple foods
Lower bread consumption influences category dynamics
WHAT’S NEXT?
Price inflation is set to weigh on category sales
Economic uncertainty will shape purchasing habits
Modern retailers stands to gain from provision of affordable products
COMPETITIVE LANDSCAPE
Highly fragmented landscape due to artisanal producers
Pirifan Distribution enjoys dynamism in hot cereals
CHANNELS
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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