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Breakfast Cereals in Portugal

Publisher Euromonitor International
Published Nov 26, 2025
Length 23 Pages
SKU # EP20639252

Description

In 2025, breakfast cereals in Portugal delivered moderate value growth, supported by both rising costs and the gradual premiumisation of part of the offer, even as volume sales softened. Higher prices for raw materials and packaging, alongside broader production and logistics cost inflation, continued to push up unit prices across the category, and this inflationary backdrop was amplified by the launch of new, higher value-added products. Nestlé’s introduction of more premium-positioned lines su...

Euromonitor International's Breakfast Cereals in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in Portugal
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising costs, health positioning and trading down shape category dynamics
INDUSTRY PERFORMANCE
Value growth supported by premium launches amid softening volumes
Health-led innovation fuels flakes segment performance
WHAT’S NEXT?
Moderate growth ahead as prices stabilise and functional benefits gain weight
Gradual sugar reduction and reformulation to address obesity concerns
Whole grains, local sourcing and sustainable packaging gain prominence
COMPETITIVE LANDSCAPE
Nestlé consolidates leadership through segmented innovation and strong branding
Pingo Doce leverages private label strength and health-led extensions
CHANNELS
Supermarkets remain the core platform for innovation and promotion
Retail e-commerce grows as a tool for convenience and budget control
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PORTUGAL
EXECUTIVE SUMMARY
Price awareness, promotions and convenience continue to shape staple food consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience products benefit from changing meal habits and time constraints
Health-focused staples gain ground as consumers seek balance and transparency
WHAT’S NEXT?
Continued price consciousness and growth of private label lines
Meat alternatives must simplify, improve and regain consumer trust
Convenience and sustainability to define future innovation
COMPETITIVE LANDSCAPE
Sonae Modelo Continente strengthens leadership through portfolio breadth and innovation
Panegara and Cofaco drive momentum through category focus and product innovation
CHANNELS
Supermarkets consolidate their leadership through reach, variety and promotions
Retail e-commerce continues to gain ground through convenience and alignment with in-store offers
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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