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Breakfast Cereals in Poland

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20638956

Description

In 2025, breakfast cereals continued to gain ground in Poland, with value growth driven by a combination of rising unit prices, shifting health expectations and an ongoing preference for convenient breakfast solutions. Consumers increasingly view breakfast cereals as a practical way to secure a quick, structured start to the day, while also paying closer attention to ingredient lists, sugar content and added nutritional benefits. Oat-based products and hot cereals benefited strongly from these s...

Euromonitor International's Breakfast Cereals in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Poland
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, convenience and trading-up within hot cereals drive category expansion
INDUSTRY PERFORMANCE
Demand rises as consumers seek fast, nutritious breakfasts
Hot cereals gain momentum as a lower-sugar, higher-fibre alternative
WHAT’S NEXT?
Steady category growth as cereals consolidate their role in everyday routines
Health-driven innovation favours oats, whole grains and reduced-sugar recipes
Premiumisation and private label expansion reshape competitive dynamics
COMPETITIVE LANDSCAPE
Nestlé builds on breadth, brand recognition and nutrition-focused positioning
Melvit capitalises on hot cereal momentum and local credentials
CHANNELS
Discounters dominate on price, choice and one-stop convenience
Small local grocers gain momentum through proximity and tailored assortments
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN POLAND
EXECUTIVE SUMMARY
Affordability, private label expansion and health awareness drive category growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Plant-based and sustainable diets gain momentum among younger consumers
Clean labels and natural positioning shape product development
WHAT’S NEXT?
Everyday staples sustain future growth amid mature consumption patterns
Private label continues to expand through affordability and improved perception
Discounters and convenience stores reinforce accessibility while e-commerce evolves
COMPETITIVE LANDSCAPE
Artisanal baked goods strengthen appeal through quality, freshness and authenticity
Vivera capitalises on plant-based momentum with broad retail presence
CHANNELS
Discounters consolidate dominance through price leadership and trust
Convenience stores gain ground through proximity and flexible shopping missions
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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