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Breakfast Cereals in the Philippines

Publisher Euromonitor International
Published Dec 18, 2025
Length 22 Pages
SKU # EP20676997

Description

In the Philippines, breakfast cereals recorded rising value sales in 2025, with value growth outpacing modest volume gains as the category continued to develop alongside more entrenched breakfast staples. Hot cereals and children’s breakfast cereals generated most value sales, supported by strong brand equities and pack-size strategies that encourage trial and repeat purchasing. Hot cereals delivered the fastest value growth, benefiting from clear health positioning around fibre and satiety, whi...

Euromonitor International's Breakfast Cereals in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in the Philippines
Euromonitor International
December 2025
List Of Contents And Tables
BREAKFAST CEREALS IN THE PHILIPPINES
KEY DATA FINDINGS
2025 DEVELOPMENTS
Hot cereals and family routines sustain growth for breakfast cereals
INDUSTRY PERFORMANCE
Breakfast cereals records steady expansion in 2025
Hot cereals sees fastest growth
WHAT’S NEXT?
Retail value and volume sales projected to grow steadily
Muesli and granola supported by health and lifestyle positioning
Sustainability agenda gathers importance in breakfast cereals
COMPETITIVE LANDSCAPE
Pepsi-Cola Products Philippines Inc builds on leadership in hot cereals
Golden Nutritious Foods sees success in hot cereals with Golden Oats
CHANNELS
Supermarkets leads breakfast cereal purchases as e-commerce accelerates
Retail e-commerce benefits from promotions and sales
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
WHAT’S NEXT?
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
COMPETITIVE LANDSCAPE
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
CHANNELS
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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