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Breakfast Cereals in Peru

Publisher Euromonitor International
Published Nov 26, 2025
Length 22 Pages
SKU # EP20639161

Description

In 2025, breakfast cereals in Peru faced a more challenging growth environment as inflationary pressures and tighter household budgets encouraged many consumers to opt for cheaper breakfast alternatives such as bread with spreads, homemade drinks or traditional preparations purchased from street vendors and small foodservice outlets. Against this backdrop, overall category dynamism slowed, with value gains increasingly driven by price adjustments rather than strong volume expansion. Nonetheless,...

Euromonitor International's Breakfast Cereals in Peru report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Peru
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN PERU
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-led demand for oats supports resilience amid trading down to cheaper breakfasts
INDUSTRY PERFORMANCE
Oats and healthier cereals underpin performance as consumers rebalance value and nutrition
Hot cereals consolidate their role as nutritious and accessible breakfast options
WHAT’S NEXT?
Healthier breakfast habits and shifting segment roles will shape future category growth
Healthier breakfast cereals move into the mainstream of consumer demand
Innovation and format diversification help brands defend against private label pressure
COMPETITIVE LANDSCAPE
Alicorp reinforces leadership as imported brands cede ground to local value propositions
Ajeper accelerates growth via D’Gussto expansion in the traditional channel
CHANNELS
Traditional grocers remain central but gradually cede share to modern formats
Discounters gain relevance as private label oats and cereals anchor low-price strategies
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN PERU
EXECUTIVE SUMMARY
Cost sensitivity, evolving health priorities and expanding private label offerings shape overall market performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability pressures reinforce the dominance of value-led formats and private label alternatives
Health redefinition accelerates demand for simpler, less processed and functionally oriented offerings
Indulgence constrained by rising input costs reshapes portfolios in baked goods and sweetened cereals
WHAT’S NEXT?
Moderate future growth supported by stable pricing, category maturity and broader availability in modern retail
Competitive environment intensifies as leaders strengthen portfolios and private label reshapes value dynamics
Modern retail expansion, discounter momentum and improving e-commerce logistics reshape channel dynamics
COMPETITIVE LANDSCAPE
Alicorp consolidates leadership through portfolio breadth, affordability strategies and strong distribution reach
Acquisitions, portfolio expansion and private label momentum reshape competitive dynamics
CHANNELS
Traditional trade remains dominant but continues to cede ground to modern retail expansion
Discounters accelerate as the fastest-growing channel, reshaping value access and consumer migration patterns
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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