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Breakfast Cereals in Norway

Publisher Euromonitor International
Published Nov 26, 2025
Length 21 Pages
SKU # EP20639218

Description

Breakfast cereals in Norway continued a cautious recovery in 2025, with value sales supported by gradually improving perceptions of the category and a clear shift towards products that better fit Norwegian health priorities and everyday routines. After the post-pandemic period, when many households moved back to more traditional breakfasts or home-prepared alternatives, the category has regained some ground thanks to cereals positioned around whole grains, oats, reduced sugar and cleaner ingredi...

Euromonitor International's Breakfast Cereals in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in Norway
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-conscious choices and value-for-money steer a cautiously recovering category
INDUSTRY PERFORMANCE
Category recovery remains modest as competition from alternative breakfasts and market maturity limit upside
Muesli and granola thrive on Nordic food culture, clean-label positioning and retailer support
Private label and discount retailers consolidate their role as everyday cereal providers
WHAT’S NEXT?
Steady, health-led growth anticipated as regulation, private label and sustainability shape development
Natural ingredients, whole grains and gut health benefits steer product innovation
Regulatory change and sustainability commitments encourage reformulation and responsible sourcing
COMPETITIVE LANDSCAPE
Lantmännen Cerealia strengthens its leadership through Nordic heritage, health positioning and climate programmes
Bonaventura leverages local oats, granola innovation and strong logistics to widen its presence
CHANNELS
Discount retailers gain prominence as value-focused families embrace private label cereals
Supermarkets and e-commerce extend reach through broader assortments and added convenience
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience, health considerations and cost-consciousness shape staple foods consumption
Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
Growing focus on sustainable dietary choices reshapes demand patterns
WHAT’S NEXT?
Stable value growth expected as health, sustainability and product variety continue to influence demand
More targeted health and wellness innovation emerges as consumers seek functional benefits
Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
COMPETITIVE LANDSCAPE
Established domestic players maintain leadership through strong sourcing and trusted local brands
Premium organic producers and private label intensify competitive pressure
CHANNELS
Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
Retail e-commerce accelerates as digital habits persist and assortment breadth expands
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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