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Breakfast Cereals in Nigeria

Publisher Euromonitor International
Published Jan 21, 2026
Length 24 Pages
SKU # EP20807603

Description

Retail current value sales of breakfast cereals in Nigeria saw further double-digit growth in 2025, albeit slower than in 2024 as inflationary pressure eased, but remained strong. Breakfast cereals saw an improved performance in retail volume sales terms in 2025, rebounding from two years of decline, as economic conditions improved, albeit slightly. However, retail volume growth was limited by persistent poor conditions, in particular still high inflation, which constrained consumer spending pow...

Euromonitor International's Breakfast Cereals in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Breakfast Cereals in Nigeria
Euromonitor International
January 2026
List Of Contents And Tables
BREAKFAST CEREALS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The demand for breakfast cereals rebounds but is subject to persistent pressures
INDUSTRY PERFORMANCE
The use of local ingredients makes “other” RTE cereals competitive
Children’s breakfast cereals benefit from growing company activity
WHAT’S NEXT?
Improving economic conditions and company activity to boost the appeal and offer of breakfast cereals
Health and wellness to shape new product development
New packaging and product content and higher-quality options to pique the interest of consumers
COMPETITIVE LANDSCAPE
Golden Morn benefits from wide distribution and a developing offer
Flour Mills of Nigeria continues new product development to gain retail value share
CHANNELS
Small local grocers win over convenience- and affordability-seeking consumers
Supermarkets expand to move closer to consumers
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Slower price increases push a rebound in demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Focus on essentials and affordability in a still tough economic situation
Bokku! emerges with a good quality, economy-based offer
Health concerns play a growing role in consumers’ purchasing decisions
WHAT’S NEXT?
Improving economic conditions to boost the demand for staple foods
Strong company activity to develop and grow staple foods in Nigeria
Ongoing gradual shift to modern retail channels
COMPETITIVE LANDSCAPE
Local companies dominate the competitive landscape
Local companies invest to make gains
CHANNELS
Small local grocers dominate despite increasing competition from modern retail formats
Foodservice benefits from easing inflation and a consistent customer base
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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