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Breakfast Cereals in Nigeria

Publisher Euromonitor International
Published Dec 05, 2024
Length 22 Pages
SKU # EP19416729

Description

Breakfast Cereals in Nigeria


Breakfast cereals have experienced a decline in volume terms in 2024 due to the significant impact of inflationary economic conditions on consumer spending power. The rise in the price of breakfast cereals, coupled with the broader economic situation, has resulted in reduced consumption, while simultaneously driving strong growth in current value sales. Consumers have been highly price-sensitive, leading many to opt for cheaper alternatives, such as local unpackaged cereals, in place of more exp...

Euromonitor International's Breakfast Cereals in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Nigeria
Euromonitor International
December 2024
List Of Contents And Tables
BREAKFAST CEREALS IN NIGERIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Breakfast cereals decline in volume as inflation hits consumer spending power
Children’s breakfast cereals perform well as children form the major consumer base for breakfast cereals
Companies increase the offering of small pack sizes to boost affordability
PROSPECTS AND OPPORTUNITIES
Competitive activity to boost performance over the forecast period
Economic recovery to drive growth as the urban population increases
Muesli and granola to grow fastest as incomes improve but other RTE cereals and children’s breakfast cereals will drive overall growth
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 2 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 7 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Staple foods in 2024: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for Cooking Ingredients and Meals?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2019-2024
Table 13 Sales of Staple Foods by Category: Value 2019-2024
Table 14 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 15 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 17 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Staple Foods by Format: % Value 2019-2024
Table 20 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 21 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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