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Breakfast Cereals in Morocco

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807574

Description

Retail current value sales of breakfast cereals in Morocco increased strongly in 2025, albeit at a slower rate than in 2024. Most Moroccan consumers remained accustomed to a breakfast consisting of bread with spreads, olive oil or cheese. Eating cereal for breakfast remains an unpopular choice in the country, as these products are relatively expensive and considered less filling than bread, for example. Thus, retail volume sales rose moderately, albeit slower than in 2024, and from a low base. I...

Euromonitor International's Breakfast Cereals in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
BREAKFAST CEREALS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals remains an underdeveloped category
INDUSTRY PERFORMANCE
Marketing and product development push children’s breakfast cereals
Higher nutritional value boosts the appeal of muesli and granola
WHAT’S NEXT?
Breakfast cereals to struggle to become mainstream
Players introduce healthier versions and small packs to pique consumer interest
Distribution limitations to persist
COMPETITIVE LANDSCAPE
Nestlé Maroc leads with a strong and developing portfolio and investment in distribution
Health-orientated options help the leading player to rebound in retail value share terms
CHANNELS
Small local grocers meet consumers’ needs to dominate distribution
Supermarkets move closer to consumers to gain ground
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Rising prices stimulate retail value sales as demand dips
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic pressures limit purchases of perceived non-essential staple foods
Fresh alternatives hamper the appeal of packaged options
Branded manufacturers look to price discounts to maintain affordability
WHAT’S NEXT?
Low consumer confidence to result in slight growth rates
Price-sensitivity to maintain home-baking trend
Brands to see strong competition from alternatives
COMPETITIVE LANDSCAPE
Artisanal players leverage proximity and consumer trust to dominate baked goods
Local players enjoy competitive advantages
CHANNELS
Traditional grocery retailers dominate but modern grocery formats gain traction
Discounters is emerging as a dynamic format in staple foods
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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