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Breakfast Cereals in Mexico

Publisher Euromonitor International
Published Nov 14, 2025
Length 22 Pages
SKU # EP20589530

Description

Rising price sensitivity and health concerns are providing challenges for players in breakfast cereals. Brands and retailers have been forced to compete on price to drive category sales. As a result, retail volume and value sales of breakfast cereals has weakened in 2025.

Euromonitor International's Breakfast Cereals in Mexico report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Mexico
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN MEXICO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Challenging trading period for breakfast cereals
INDUSTRY PERFORMANCE
Lower purchasing power hampers demand for breakfast cereals
Indulgence and health appeal spurs growth in some categories
WHAT’S NEXT?
Innovation will bring higher value products to market
Rising demand for products made with simple, natural and nutritious ingredients
Private label to remain a niche in breakfast cereals
COMPETITIVE LANDSCAPE
Kellogg de México SA de CV leads with extensive brand portfolio
CHANNELS
Modern channel leads with heavy promotional focus
Discounters and retail e-commerce are gaining traction
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN MEXICO
EXECUTIVE SUMMARY
Stable performance as consumer rely more on staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic strife shapes category performance
Growing scrutiny of processed foods drives emphasis on more natural ingredients
WHAT’S NEXT?
Household dependency on staples to remain strong amid economic uncertainty
Expansion of modern retailers will raise visibility of staples
COMPETITIVE LANDSCAPE
Fragmented landscape is led by Grupo Bimbo SAB de CV
Toyo Suisan Kaisha Ltd is most dynamic player
CHANNELS
Small local grocers enjoy a prominent position
Modern grocery channels are gaining traction
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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