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Breakfast Cereals in Lithuania

Publisher Euromonitor International
Published Nov 25, 2025
Length 19 Pages
SKU # EP20639326

Description

Demand for breakfast cereals in Lithuania is being driven primarily by convenience and evolving health preferences. Consumers increasingly favour options such as muesli and granola, supported by brands highlighting functional benefits like high fibre, reduced sugar, and added protein. Single-serve cup formats are further boosting demand, offering portability and portion control. Children’s cereals is the fastest-growing category, despite persistent parental concerns over their high sugar content...

Euromonitor International's Breakfast Cereals in Lithuania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Breakfast Cereals in Lithuania
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN LITHUANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals benefit from convenience trend amid demographic and health constraints
INDUSTRY PERFORMANCE
Convenience and health and wellness are key drivers of breakfast cereal choices
Children’s breakfast cereals sees fastest growth
WHAT’S NEXT
Modest growth amid ongoing challenges
Health and wellness will remain key driver
Private label offers potential
COMPETITIVE LANDSCAPE
Naujasis Nevežis continues to lead, thanks to wide product range
Galinta ir Partneriai registers rapid growth
CHANNELS
Supermarkets dominates sales
E-commerce continues to gain traction
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN LITHUANIA
EXECUTIVE SUMMARY
Stagnant demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Saturation and demographic stagnation constrain growth in staple goods
Indulgence and convenience drive consumer choices
Health awareness is on the rise
WHAT’S NEXT?
Limited momentum for mature market
Convenience will continue to shape consumption
Private label will show further expansion
COMPETITIVE LANDSCAPE
Biovela retains its lead, thanks to deep-rooted preference for processed meat
Divella gains traction through competitively-priced pasta offerings
Private label gains traction
CHANNELS
Supermarkets remains dominant channel
E-commerce benefits from growing demand for convenience
Foodservice faces ongoing challenges
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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