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Breakfast Cereals in Latvia

Publisher Euromonitor International
Published Nov 25, 2025
Length 19 Pages
SKU # EP20639368

Description

The breakfast cereals category in Latvia is largely stagnant, with RTE cereals mainly consumed by children and little tradition of adult consumption. Sweet options continue to dominate, while healthier innovations have struggled to gain traction despite rising health awareness.

Euromonitor International's Breakfast Cereals in Latvia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Breakfast Cereals in Latvia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN LATVIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals struggle to gain a firmer foothold
INDUSTRY PERFORMANCE
Breakfast cereals continues to struggle in 2025
Traditional breakfast options maintain their competitive edge
WHAT’S NEXT?
Challenge of low tradition of RTE cereal consumption in the country
Consumers continue to favour sweet products despite growing health awareness
COMPETITIVE LANDSCAPE
Leading Nestlé offers popular children’s brands
Cerera Foods’ cereals attract cost-conscious consumers
CHANNELS
Wide product selection ensures supermarkets maintain their lead
Latvian consumers prefer to visit nearby stores than shop online
Lidl’s ongoing expansion supports strong growth of discounters
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN LATVIA
EXECUTIVE SUMMARY
Limited expansion but steady demand for core products
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Impact of a cold summer
Price is key
Consumers seek products that offer both taste and freshness
WHAT’S NEXT?
Mature market with little room for growth
Private label expansion
Better future for barbecue-related products
COMPETITIVE LANDSCAPE
Forevers leads a highly fragmented market
Nord-Exim benefits from the rising demand for affordable and quick meal options
Rapid growth of private label
CHANNELS
Leading convenience stores offer a broad selection of products
Discounters appeal amid ongoing economic uncertainty
E-commerce continues to expand in 2025
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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