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Breakfast Cereals in Kazakhstan

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639283

Description

In 2025, breakfast cereals benefited from their convenience, being quick and easy breakfast options. With rising health consciousness, consumers are increasingly opting for better-for-you cereals, and manufacturers are expanding their offerings of natural, minimally processed cereals that are free from artificial additives.

Euromonitor International's Breakfast Cereals in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Kazakhstan
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN KAZAKHSTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers increasingly demand convenience and healthier breakfast cereals
INDUSTRY PERFORMANCE
Convenience trend stimulates demand in 2025
Bright, colourful packaging and promotions attract consumers to children’s cereals
WHAT’S NEXT?
Rising demand for convenient and nutritious breakfast cereals
Health and wellness trend shape the breakfast cereals market
Technological innovations as a key driver of growth
COMPETITIVE LANDSCAPE
Nestlé maintains its clear lead in 2025
Raduga benefits from its well-developed distribution network
CHANNELS
Grocery retailers offer a wide selection of brands, formats and flavours
Consumers appreciate the convenience and time-saving benefits of e-commerce
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Population expansion and rising prices drive value growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health trend and price influence consumers’ purchasing decisions
Rising competition and innovation
WHAT’S NEXT?
Population growth and inflation support further growth
Opportunities in processed vegetables
Expansion of domestic breakfast cereals production
COMPETITIVE LANDSCAPE
Mareven Food Central leads a fragmented market
Affordable and reliable private label continues to gain share
CHANNELS
Widespread presence and broad product assortment of grocery retailers
Growing influence of e-commerce and omnichannel strategies
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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