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Breakfast Cereals in Japan

Publisher Euromonitor International
Published Dec 12, 2025
Length 21 Pages
SKU # EP20676770

Description

Breakfast cereals boasted resilience in Japan in 2025. Amid ongoing food inflation and global supply chain uncertainty, Japanese consumers are increasingly seeking affordable staple foods, with private-label products gaining traction as ranges expand and quality improves. The cost-of-living pressures are prompting a shift towards discount retailers and alternative shopping channels. At the same time, health priorities are evolving beyond high protein to a greater focus on digestive health and me...

Euromonitor International's Breakfast Cereals in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Breakfast Cereals in Japan
Euromonitor International
December 2025
List Of Contents And Tables
BREAKFAST CEREALS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals sees growth across all metrics in 2025
INDUSTRY PERFORMANCE
Breakfast cereals perform well as time-saving meal solutions
Hot cereals slumps as consumers seek ease and convenience of preparation
Affordability and healthy profile allow breakfast cereals to remain popular post-pandemic
WHAT’S NEXT?
Breakfast cereals set to maintain momentum in the years ahead
Popularity may extend beyond traditional consumption occasions
Grains will remain in the spotlight
COMPETITIVE LANDSCAPE
Competition driven by premiumisation and functional innovation
Nissin Cisco augments its share by tapping into demand for functionality
CHANNELS
Supermarkets remains the leading distribution channel for breakfast cereals in 2025
Health and beauty specialists benefit from channel expansion
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN JAPAN
EXECUTIVE SUMMARY
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sharp price increases fuel category volatility in 2025
Convenience factor remains important to busy consumers
Post-pandemic interest in health and wellbeing remains high
WHAT’S NEXT?
Shrinking population expected to lead to volume decline
Current value growth will remain largely driven by high prices
Convenience factor will continue to shape category fortunes
COMPETITIVE LANDSCAPE
Yamazaki Baking retains the lead in a highly fragmented industry
Second-ranked player gains ground in 2025
CHANNELS
Supermarkets remains the leading distribution channel in Japan
Health and beauty specialists and e-commerce are gaining popularity
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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