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Breakfast Cereals in Israel

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20638967

Description

While breakfast cereals in Israel is poised to record robust growth in current value sales in 2025, rising prices have continued to skew its performance in this regard. Price hikes are mainly attributable to the inflationary effects of the war against Hamas, which have been exacerbated by low levels of competition and the increase in VAT imposed in January. With elevated cost-of-living pressures still straining household budgets, the pace of expansion in retail volume terms has been considerably...

Euromonitor International's Breakfast Cereals in Israel report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Israel
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN ISRAEL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price hikes remain the biggest driver of current value growth
INDUSTRY PERFORMANCE
Hot cereals shows the fastest development
Health concerns continue to depress demand for children’s breakfast cereals
WHAT’S NEXT?
Steady growth in retail volume and current value sales projected
Health-oriented products set to become more popular and widely available
Import reforms should stimulate greater price competition
COMPETITIVE LANDSCAPE
Unilever Israel Ltd still the outright leader in breakfast cereals
Private label lines continue to gain ground
CHANNELS
Discounters remains the most important distribution channel
E-commerce is the most dynamic channel
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ISRAEL
EXECUTIVE SUMMARY
Staple foods shows a broadly resilient performance in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Efficacy of import reform policy muted by Red Sea security crisis
Health and wellness trend continues to gain momentum
Foodservice volume sales rebound strongly
WHAT’S NEXT?
Outlook for staple foods is bright on the whole
Rising health-consciousness will remain a key driver of innovation
COMPETITIVE LANDSCAPE
Osem Food Industries Ltd retains the overall lead in 2025
Sanlakol Ltd is the most dynamic player in terms of total value sales growth
CHANNELS
Discounters remains the leading distribution channel
E-commerce gains the most ground of any channel
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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