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Breakfast Cereals in India

Publisher Euromonitor International
Published Jan 13, 2026
Length 24 Pages
SKU # EP20773080

Description

Breakfast cereals in India witnessed further fast retail volume and current value growth rates in 2025, albeit slightly slower than in 2025. The growth in the category was driven by evolving consumption patterns on the back of rising health and nutrition consciousness. In addition, urbanisation and resulting faster-paced lifestyles have fundamentally redefined morning routines, leading to the increasing incorporation of breakfast cereals.

Euromonitor International's Breakfast Cereals in India report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Breakfast Cereals in India
Euromonitor International
January 2026
List Of Contents And Tables
BREAKFAST CEREALS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Evolving lifestyles and consumption needs drive growth in breakfast cereals
INDUSTRY PERFORMANCE
Breakfast cereals cater to the need for a functional, efficiency-driven meal
Multi-occasion consumption amid holistic health consciousness
WHAT’S NEXT?
Preference for breakfast cereals to be influenced by health-conscious consumers
Scaling to smaller cities through affordable packs is a key penetration focus
Tax reduction to aid affordability while labelling regulatory revisions increase consumer scrutiny
COMPETITIVE LANDSCAPE
Kellogg India leads with a strong and widely distributed product portfolio
New entrants and digital-first brands threaten to disrupt the competitive landscape
CHANNELS
Modern retail formats cater to urban consumers to gain ground on small local grocers
Quick-commerce offers convenience, broad assortments and drives premiumisation
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN INDIA
EXECUTIVE SUMMARY
Rice remains central to staple foods’ performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience is a consumption driver
Consumers look for nutritional value
Pursuit of wellness covers a myriad of aspects in staple foods
WHAT’S NEXT?
Further fast retail value growth projected for staple foods
Modern channels to increase the pressure on small local grocers
Government regulations to improve transparency and affordability
COMPETITIVE LANDSCAPE
The competitive landscape remains highly fragmented
Health consciousness increases the focus on brands offering quality, transparency and minimal processing
CHANNELS
Small local grocers enjoy unmatched last-mile connectivity
Large modern grocery retailers and e-commerce increase their weight in staple foods distribution
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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