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Breakfast Cereals in Hungary

Publisher Euromonitor International
Published Nov 25, 2025
Length 23 Pages
SKU # EP20639325

Description

Breakfast cereals in Hungary saw modest value and volume growth in 2025, supported by rising interest in convenient, functional, and child-oriented products. Adult consumers increasingly turned to protein- and collagen-fortified options, while manufacturers responded to inflation with both larger value packs and smaller, portion-controlled formats. RTE cereals performed especially well due to time-pressed morning routines, and single-serve oat products also gained traction.

Euromonitor International's Breakfast Cereals in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Functional innovation and convenience drive steady growth in breakfast cereals
INDUSTRY PERFORMANCE
Health, convenience and functional benefits support steady growth in breakfast cereals
Demand for convenience drives the strong performance of RTE cereals in 2025
WHAT’S NEXT?
Breakfast cereal sales are expected to rise as functional innovation and convenience sustain consumer interest
Sustainability and digital access will shape the future of breakfast cereals in Hungary
Health and wellness are expected to drive innovation as functional cereals gain traction
COMPETITIVE LANDSCAPE
Nestlé Hungária Kft increases its lead while local players focus on innovation
Lidl emerges as the most dynamic performer through strong private label expansion
CHANNELS
Supermarkets remains the leading channel despite ongoing share erosion
Retail e-commerce records momentum but breakfast cereals remain a secondary basket item
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN HUNGARY
EXECUTIVE SUMMARY
Price pressure and changing consumer habits influence staple foods in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stagnant sales of staple foods amid macroeconomic pressures in 2025
Demographic shifts and health trends shape the consumption of staple foods
Convenience and sustainability impact the performance of staple foods in Hungary
WHAT’S NEXT?
Rising unit prices and changing consumer habits are set to drive value growth in staple foods
Health focused, functional products are expected to gain traction in Hungary
The integration of digital and physical channels is set to shape the future of staple foods
COMPETITIVE LANDSCAPE
Pick Szeged Zrt strengths its lead through strong sales of processed meat and seafood
Nádudvari Élelmiszer Kft drives dynamism as private label quality rises in staple foods
CHANNELS
Discounters strengths its lead through a broad assortments and appealing price points
Retail e-commerce and hybrid stores drive dynamic growth in Hungary’s staple foods
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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