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Breakfast Cereals in Guatemala

Publisher Euromonitor International
Published Nov 25, 2025
Length 20 Pages
SKU # EP20639288

Description

After a weak performance in 2025, volume sales increase in 2025. However, consumers remain highly price sensitive, and players respond by offering larger pack sizes that retail at a lower price per unit. Over the forecast period, there will be increasing focus on healthier options within breakfast cereals. Packaging will be a key differentiating tool.

Euromonitor International's Breakfast Cereals in Guatemala report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Breakfast Cereals in Guatemala
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN GUATEMALA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers remain highly price sensitive
INDUSTRY PERFORMANCE
Some recovery for breakfast cereals in 2025
Muesli and granola and other RTE cereals register highest value growth
WHAT’S NEXT?
Continuing growth, though rising commodity prices may dampen volume sales
Increasing focus on healthier offerings
Packaging key tool to drive sales
COMPETITIVE LANDSCAPE
Kellogg continues to dominate
Private label continues to make gains
CHANNELS
Small local grocers dominate, though losing value share
Discounters second largest channel
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GUATEMALA
EXECUTIVE SUMMARY
Stable growth, supported by continuing population growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Players adapt to high price sensitivity
Less mature segments register higher value growth
Rising health consciousness influencing product development
WHAT’S NEXT?
Stable outlook over forecast period
Growing demand for healthier options
Increasing interest in ethnic cuisines
COMPETITIVE LANDSCAPE
Local players have significant foothold, though multinationals also have a presence
Consumers becoming more open to private label
CHANNELS
Small local grocers continue to dominate
E-commerce gains most value share
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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