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Breakfast Cereals in Greece

Publisher Euromonitor International
Published Nov 25, 2025
Length 22 Pages
SKU # EP20639320

Description

In 2025, value sales of breakfast cereals in Greece grew, driven by rising demand for muesli and granola, family cereals, and children’s breakfast cereals. However, flakes, hot cereals, and organic options recorded a decline. Health-conscious consumption influenced preferences, with wholegrain, sugar-free, and fortified cereals gaining popularity among vegans and parents prioritising children’s nutrition. Children’s breakfast cereals performed well due to its combination of taste, nutritional be...

Euromonitor International's Breakfast Cereals in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Greece
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN GREECE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and convenience drive growth in breakfast cereal during 2025
INDUSTRY PERFORMANCE
Health and variety drive growth in breakfast cereals in Greece in 2025
Children’s breakfast cereals lead value growth due to taste, nutrition, and convenience
WHAT’S NEXT?
Health-oriented innovation is expected to sustain growth in breakfast cereals
Blurring lines between breakfast cereals and snacks will drive new product innovation
Evolving consumption occasions are expected to support moderate growth in breakfast cereals
COMPETITIVE LANDSCAPE
Nestlé Hellas SA retains its leadership in breakfast cereals despite brand share declines
Health positioning and strong promotions drive Fytro SA’s double-digit growth
CHANNELS
Supermarkets retains its leadership in breakfast cereals despite marginal share loss
Discounters and retail e-commerce drive growth in breakfast cereal distribution
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN GREECE
EXECUTIVE SUMMARY
Convenience, health and sustainability drive steady growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Demand for convenience and shelf stable options drive growth in staple foods
Rising operational costs influence consumer food choices in Greece
Health, nutrition and functional claims drive consumer choices in 2025
WHAT’S NEXT?
Steady growth is predicted for staple foods, driven by convenience and longer shelf life
Sustainability is expected to grow in importance across the forecast period
There is set to be a rising demand for healthier and functional food options
COMPETITIVE LANDSCAPE
Competitive pricing and high-quality private label allows Lidl Hellas & Co EE to retain its lead
Growing visibility and diversification strengthens Fytro SA’s presence
CHANNELS
Food/drinks/ tobacco specialists faces challenges amid rising costs and supermarket competition
Hypermarkets and retail e-commerce drive growth as consumers appreciate affordable price points
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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