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Breakfast Cereals in France

Publisher Euromonitor International
Published Nov 12, 2025
Length 23 Pages
SKU # EP20589493

Description

Demand for breakfast cereals is being strongly influenced by the health and wellness trend, with many consumers becoming concerned about the health impact of ultra-processed food and high levels of sugar consumption. Therefore, the products seeing the strongest performances are those with a more natural image and those perceived to offer positive health benefits. This is driving the expansion of categories such as muesli and granola, and hot cereals.

Euromonitor International's Breakfast Cereals in France report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Breakfast Cereals in France
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural products prove most successful
INDUSTRY PERFORMANCE
Expansion of private label exerts downward pressure on prices amid little change in levels of consumption
Health and wellness the key influence
WHAT’S NEXT?
Many products seen as highly processed by increasingly health conscious consumers
Growing emphasis on fibre content
Organic products continue to thrive in breakfast cereals
COMPETITIVE LANDSCAPE
Kellogg’s reasserts brand image in face of threat from private label
Olga benefits from rising sales amongst health conscious adults, while private labels expand strongly
CHANNELS
Hypermarkets and supermarkets remain key, but e-commerce growing
Consumers increasingly appreciating the convenience of small local grocers
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN FRANCE
EXECUTIVE SUMMARY
Stabilising prices boost demand but soften current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growing influence of health and wellness trend
Increasing emphasis on natural products and sustainability
WHAT’S MEXT?
Health consciousness and innovation to influence category development
Rise in environmental concerns
Growing interest in international culinary traditions amongst younger consumers
COMPETITIVE LANDSCAPE
Retailers hold leading positions
Shift in meat consumption
CHANNELS
Bakeries underpin strength of food/drink/tobacco specialists
Shifts in competitive landscape of retailing
Continued e-commerce growth
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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