Report cover image

Breakfast Cereals in Finland

Publisher Euromonitor International
Published Nov 25, 2025
Length 22 Pages
SKU # EP20639285

Description

In 2025, breakfast cereals in Finland experienced a decline in value sales as health-conscious consumers shifted towards less processed and lower-sugar alternatives. Traditional cereals lost popularity, which prompted brands to innovate by focusing on fibre, whole grains, and indulgent flavours. RTE cereals, particularly flakes, drove value growth, supported by competitively priced new product launches and updates from private labels. While hypermarkets remained the leading distribution channel,...

Euromonitor International's Breakfast Cereals in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Breakfast Cereals in Finland
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health, convenience and innovation shape breakfast cereals in Finland
INDUSTRY PERFORMANCE
Breakfast cereals decline in Finland amid health trends and shifting consumer habits
RTE cereals drive growth in Finland’s breakfast cereals, led by flakes
WHAT’S NEXT?
Premiumisation and healthier options are expected to support growth in Finland’s breakfast cereals
Health-conscious and indulgent innovations are set to shape breakfast cereal launches
Domestic origin and ethical credentials will continue to drive innovation in breakfast cereals
COMPETITIVE LANDSCAPE
S Group strengthens its leadership in breakfast cereals with domestic and private label innovation
Dr Oetker Suomi and Arvid Nordquist lead value growth in breakfast cereals
CHANNELS
Hypermarkets retains its lead in breakfast cereals despite a slight share decline
Retail e-commerce outpaces other channels in breakfast cereals in 2025
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
Evolving consumer priorities impact the sales of staple foods in Finland 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales of staple foods decline amid price sensitivity and health driven shifts
Sustainability, convenience and flavour profiles influence sales in staple foods in Finland
Health and wellness concerns shape buying habits within staple foods in 2025
WHAT’S NEXT?
Premiumisation and home cooking is set to support steady value growth in staple foods
Convenience is set to shape staple food innovation across the forecast period
Health and wellness is set to accelerate innovation and influence consumer choices
COMPETITIVE LANDSCAPE
S Group strengths its leadership with an extensive portfolio of private label products
Meeat Food Tech Oy drives growth through plant-based alternatives
CHANNELS
Hypermarkets maintains its lead in distribution through appealing price points and loyalty schemes
Growth for retail e-commerce is driven by a wide product selection and rapid delivery services
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us