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Breakfast Cereals in Estonia

Publisher Euromonitor International
Published Nov 25, 2025
Length 19 Pages
SKU # EP20639346

Description

Volume sales flat in 2025. Hot cereals registers highest value growth, largely due to its healthier positioning. Two local companies, that is Balti Veski and Tartu Mill, continue to lead the competitive landscape. Supermarkets and hypermarkets continue to dominate distribution, though discounter Lidl continues to steal value share.

Euromonitor International's Breakfast Cereals in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Breakfast Cereals in Estonia
Euromonitor International
November 2025
List Of Contents And Tables
BREAKFAST CEREALS IN ESTONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Lidl continues to make gains
INDUSTRY PERFORMANCE
Volume sales flat
Flakes register highest volume growth
WHAT’S NEXT
Slight increase in volume sales over forecast period
Focos on healthier offerings
Increasing polarisation, with affordability and value-added benefits both driving sales
COMPETITIVE LANDSCAPE
Local players have significant foothold
Tartu Mill gains most value sales
CHANNELS
Supermarkets and hypermarkets largest channels
Discounters gain most value share
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 2 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 7 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN ESTONIA
EXECUTIVE SUMMARY
Muted growth in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Slight recovery in 2025
Processed meat sees volume sales fall, while frozen processed fruit and vegetables fare better
Rising health consciousness influencing product development
WHAT’S NEXT?
Modest outlook over forecast period
Innovation key for branded players to stay ahead
Growing demand for healthier options
COMPETITIVE LANDSCAPE
Finnish meat processor HKScan continues to lead
Premium pasta brand La Molisana gains significant value share
CHANNELS
Supermarkets and hypermarkets dominate
E-commerce gains most value share
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2020-2025
Table 13 Sales of Staple Foods by Category: Value 2020-2025
Table 14 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 15 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 17 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2021-2025
Table 19 Distribution of Staple Foods by Format: % Value 2020-2025
Table 20 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 21 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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